What’s in a Name?
We chose the company name Cappfinity as a portmanteau (blend of two words) of ‘Capp’ and ‘affinity’.
Capp was our original company name, going back to our origins as the Center for Applied Positive Psychology.
Affinity speaks to the heart of what we do and why we do it: the natural attraction and bond between people and companies, especially when that bond is based on people’s strengths.
As a result, Cappfinity was born.